Phillip Randall Peery | Strategic Marketing Leader: Music x Cannabis

<aside> 👋 A data-driven brand performance marketing project manager from the Philadelphia/NYC Mid-Atlantic region with 9+ years of experience in the entertainment & wellness CPG industries. Skilled in campaign strategy, execution, and analysis for driving growth.

</aside>

Resume-RandallPeery_May2025.pdf

Contact

📧 [email protected]

💻 linkedin.com/in/randallpeery

🔗 linktree.com/randallpeery

🤙 → Calendly.com/r-peery/30min

Bio - Randall Peery

Randall Peery’s Portfolio

Achievements

Sold out the inaugural year of Ubbi Dubbi Music Festival by managing paid media across various online channels with a return on ad spend (ROAS) of 12X, while also cultivating an annual paid media budget of ~$500k at Universal Music Group.
Directed the creative roll-out of Curaleaf's Select Essentials, a new vape product, exceeding initial sales goals by ~10% in several markets.
Streamlined Trulieve’s project intake workflow on Monday.com by implementing comprehensive briefs and agile resource allocation strategies; resulting in 30% fewer project delays and enhanced overall project success rate by ~40%.
Expanded profit margins for Radio One Philly by executing paid social in-house.
Awarded Best Radio Production due to efforts in growing Watts on the Weekend's web presence & partnerships with venues across the region to increase listenership by nearly 4X.
Recognized by Sandbox for Best Marketing Campaign 2018.
Launched PVRP Music, an EDM lifestyle brand, on Wordpress/Shopify and grew total users by 17X in 4 years by owning brand/product marketing strategy.

Relevant Experience

Field Marketing Manager

Smokiez - Remote, NJ - (May 2025 – Present)

Spearhead brand activation and education initiatives at vendor days and local events, directly engaging with potential customers to build brand awareness and educate them on Smokiez's product line.
Cultivate strong relationships with budtenders and dispensary staff through regular engagement, providing product knowledge, merchandising support, and gathering valuable market feedback to inform brand strategy.
Manage merchandising, in-store buildouts, and displays across retail locations to enhance product visibility and ensure a consistent brand presence, contributing to improved store performance.

Creative Project Coordinator (Contract)

Harris for President - Wilmington, DE - (Oct 2024 – Nov 2024)

Coordinated projects for the team that produced all visual elements for the Harris for President 2024 campaign, ensuring brand consistency nationally across creative assets, including ads and events that reached millions of potential voters.
Applied an efficient project workflow to meet project deadlines using Monday.com, reducing admin tasks to meet turnaround times of under a day and fulfilling rush requests within 2 hours for the campaign's final stretch.
Created daily and weekly creative review decks, creative project reports, and special projects, including the State of the Race.
Reviewed focus group feedback to inform and engage voters via text banks.
Assisted the Advance crowd/talent teams for the final campaign rally event: Vote for Freedom Rallies and Concert in Philadelphia on the eve of election day with ~50k supporters.

Creative Project Coordinator

Trulieve - Remote - (Jul 2023 – May 2024)

Streamlined the project intake workflow on Monday.com by implementing automation, comprehensive briefs, and agile resource allocation strategies.
- Resulting in 30% fewer project delays and enhanced overall project success rate by ~40%.
Managed the southeast creative resourcing for a cannabis CPG in a competitive market consisting of a 5-person design team, 2 production artists, 2 copywriters, and freelancers by keeping workbacks up-to-date as shifts in schedule occurred and ensuring each team met deadlines.
Orchestrated the launch of creative promotional templates across CRM (email/MMS), retail, and b2b physician network channels within CPG.
Leading to cohesive branding and a decrease in project lead time by 3 days.
Absorbed senior project manager responsibilities during a 6-month maternity leave. Maintained project continuity, ensured adherence to SOPs (Standard Operating Procedures), and achieved project goals by spearheading creative team initiatives, including Monday.com rollout.

Performance Marketing Consultant (Contract)

Mainfactor - Remote - (Apr 2023 – June 2023)

Increased ROAS metrics/sales for direct-to-consumer (D2C) e-commerce businesses by optimizing paid campaigns to target national US audiences of high-value customers.
- Decreased cost per click (CPC) by 50% across Facebook, Instagram, and Google ads driving enrollment for Jazzy Jeff's DJ Course campaign.
Returned to a former employer's startup, a content creator agency, as a short-term performance marketing consultant to audit and drive campaign improvements. Quickly onboarded to implement effective advertising strategies for campaign efficiency by fostering collaboration and leveraging creative resources for A/B testing.

Creative Marketing Project Manager (Contract)

Curaleaf - Remote - (Sept 2020 – June 2022)

Led the creative roll-out of Select Essentials, a new cannabis vape product, in several markets. The process involved conceptualizing and hiring a lettering artist for the art.
- This resulted in exceeding initial sales goals by ~10%.
Guided the production of marketing assets for 15 dispensary openings in Florida, resulting in increased foot traffic and amplified visibility for the brand.
Collaborated with compliance to maintain 100% adherence to state regulations for retail/wholesale in both adult-use and medical cannabis markets across a 4-person creative team.
Strengthened brand identity through management of digital assets, project timelines, and development of Canva toolkits for Leafly, MMS, and email promotions.
Drove successful national wellness CPG product launches by leading cross-functional teams in creative development and go-to-market strategy during the extended contract at Curaleaf.
Cultivate the Leader in You Development Program Certification: 2021

Paid Digital Campaign Project Manager; Multi-Market

Entercom (Audacy) - Philadelphia, PA - (Feb 2020 – Sept 2020)

Implemented a process to manage digital projects (Banner Ads, Social, SEO, SEM) by tracking timelines/due dates for campaign launches, and providing performance reports to clients. Resulting in boosted performance and efficient communication.
Supported digital accounts remotely for Gainesville/Providence/Springfield by working with sales teams and key clients to support their needs. Communicated across teams during a critical time of the COVID-19 Pandemic.
Reviewed ongoing and month-end campaign/order reconciliation to verify delivery against available inventory and monthly billing amount.
Monitored performance marketing campaigns for SMB to ensure all campaigns hit the agreed-upon conversion KPIs during the flights with 0 make-goods.
Recommended optimizations to clients based on best practices.
- Lifted performance and improved inbound leads by 5%.

Paid Media (Planner/Buyer) Marketer

Universal Music (Fame House) - Philadelphia, PA - (Aug 2018 – Sept 2019)

Sold out the inaugural Ubbi Dubbi EDM Music Festival via the paid media campaign resulting in over 40,000 attendees, with a ROAS of 12X across Facebook/Instagram, Twitter, Snapchat, and Google Search ads.
Sandbox 2018 Best Marketing Campaign for Tank & The Bangas.
Cultivated an annual paid media budget of ~$500k to consistently execute optimized campaigns for artists, labels, promoters, and brands to exceed KPIs.
- Delivered 12X ROAS through targeted audience segmentation and A/B testing.
Sustained a cost per acquisition (CPA) below 9% while optimizing & launching over 100 Facebook/IG Conversion Ad campaigns monthly for LiveStyle/Disco Donnie Presents' tours, festivals, and artists.
Amplified brand reach through strategic paid social media campaigns, leveraging influencer partnerships with FameAMP and UMG Brands.
Created DTC media plans for artist merch shops, managed relationships with 3rd-party ad partners, and reported weekly metrics/invoices.
Clients: Disco Donnie Presents, LiveStyle, Mitchell & Ness, UMG Brands (Honda), Sarah Brightman, Amanda Palmer, Tank & The Bangas

Integrated Marketing Manager

Radio One (Urban One) - Philadelphia, PA - (April 2017 – July 2018)

Executed and optimized digitally integrated marketing campaigns including Web/Mobile/Geo/Social/Programmatic/OOH in coordination with media vendors across verticals from political campaigns to record label clients.
- Expanded profit margins by 20% due to creating paid social campaigns in-house.
Supervised the sponsorship program for pop-up activations/events including the Be Expo Community Event.
Strategized and published content for clients in tandem with the programming department using brand websites and social media.
Launched digital sales campaigns and trained a 12-person account team to sell new digital products with knowledge of current paid media trends/opportunities.
Analyzed and pulled daily reports using, Google Analytics, Double Click for Publishers, and Nielsen to make recommended improvements.
Maintained subscriber databases to activate targeted segmented audience marketing campaigns scaling to nearly 100,000 users in the urban market to maximize click-through rate (CTR).
Designed and created a website to showcase Radio One Philadelphia's advertising capabilities using WordPress and captured 40% more sales leads. r1philly.wordpress.com
WPHI 103.9 Boom | 100.3 WRNB | 107.9 WPPZ Praise