Phillip Randall Peery | Music & Cannabis: Digital Marketer

<aside> 👋 I'm a brand performance marketing project manager based in Philadelphia with 9+ years of experience in the entertainment & cannabis industries. My focus area has been project managing digital & creative campaigns, but I'm also skilled in performance marketing.

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Resume-RandallPeery_Jan2024.pdf

Contact

📧 [email protected]

💻 linkedin.com/in/randallpeery

🔗 agency.pvrpmusic.com/randall

🤙 → Calendly.com/r-peery/30min

Bio - Randall Peery

Randall Peery’s Portfolio

Education

Temple University: School of Media and Communication - Philadelphia, PA

Bachelor of Arts in Media and Communication | Media Business and Production, GPA: 3.6

Fox School of Business: Entrepreneurship and Innovation Management Certificate

Study Abroad: Imperial College of London – British Mass Media

Achievements

• Sold out the inaugural year of Ubbi Dubbi Festival by managing paid media across various online channels with a ROAS of 12X.
• Led the creative roll-out of Select Essentials, a new vape product, in several markets including CA.
• Implemented a streamlined workflow for Trulieve on Monday.com with a versioning process that allowed the creative and production teams to work efficiently by decresing lead time and allowing for agility within the team.
• Increased profit margins for Radio One Philly by executing paid social in-house.
• Awarded Best Radio Production due to my efforts in growing Watts on the Weekend's web presence & partnerships with venues across the region to increase listenership by nearly 4X.

Skills & Interests

• Adobe Audition & Photoshop; Microsoft Office Suite – Excel, Powerpoint; Canva
• Facebook/Google Ad Manager, Google Analytics
• Center for Sales Strategy certified
• WordPress, Shopify
• Music & Cannabis Industry Research
• Branding & Promotions
• Booking & Logistics
• Organized & Analytical
• Cannabis Compliance

Certifications

• YouTube Music Certification - YouTube
• Cultivate the Leader in You - Curaleaf
• Google Analytics Advanced - Google
• Pennsylvania Medical Cannabis Employee Training - PDH
• Event Marketing - Eventbrite
• Google Ads Search - Google
• Digital Sales - Google
• Center for Sales Strategy - CSS

Additional Experience

Headliner Experience, Festival Operations (Contract)

Insomniac Events - Los Angeles, CA - (May 2016 – Present)

• Improve Customer Experience: Track the path of over 50,000 customers throughout the event, EDC, to improve efficiency.
• Analyze festival grounds for errors while providing information to festival patrons.
• Monitor various teams and step in when situations escalate
• Create an environment that keeps festival-goers healthy, happy, and hydrated!
• Dispatch medical or security as necessary.

Event Guest Services (Part-Time)

Live Nation - Fillmore, Philadelphia, PA - (Feb 2017 – Present)

• Ensure that all guests who enter Live Nation's largest venue in Philadelphia, the Fillmore, feel welcome, safe, and have an unforgettable experience.
• Greet and direct guests, answer inquiries, resolve guest issues, and provide exceptional customer service.
• Work hand-in-hand with all departments to support the smooth operation of concerts and events.

Dispensary Technician Associate (Part-Time)

Trulieve (Keystone Shops) - Philadelphia, PA - (Aug 2019 – Jan 2021)

• Served as a knowledgeable and friendly point of contact for customers, providing exceptional service and consulting to recommend products, dosages, and strains for their medical needs.
• Collaborated with colleagues to ensure smooth and efficient daily operations, including inventory management and order fulfillment.
• Adhered to state regulations and company policies to maintain compliance and promote a safe and responsible cannabis industry.

Talent Service Coordinator (Part-Time)

QVC - West Chester, PA - (Oct 2016 – May 2017)

• Exceeded goals by having on-air guests on set with at least 5 minutes to spare 99% of the time
• Provided premiere guest service to on-air hosts and guests at the Talent Service Center.
• Supported all content production by coordinating changes and overseeing the studio flow.
• Coached guests that were new to being on camera
• Booked model replacements Attended QVC host/guest training for visual merchandising.

MTV On-Air Promos: Creative (Internship)

Viacom (Paramount) - NYC, NY - (Sept 2014 – Dec 2014)

• Intern Project: Ridiculousness Promo -- http://youtu.be/PRMZltlBR4Y
• Production Assistant for 'Guy Code' & 'Got Your 6'
• Conducted informational interviews with various departments.
• Attended briefings and participated in brainstorming sessions.
• Researched and compiled reports.
• Responded to various tasks and errands in a timely manner.

Marketing & Social Media Analyst (Internship)

Phillybass’d Entertainment & Records - Philly, PA - (May 2014 – Sept 2014)

• Managed 3 client accounts - social media, marketing, & promotional campaigns, and press kits.
• Created artist's bio's, EPKs, and other necessary documents.
• Contacted local radio stations to promote the clients and build a business partnership.
• Researched and presented findings for creating internet radio & live video streaming channels.
• Prepared and gave a presentation about how sampling transformed music.

Relevant Experience

Creative Project Coordinator

Trulieve - Remote - (Jul 2023 – Present)

• Oversee all creative projects & deliverables for marketing campaigns, ensuring successful and timely execution of entire project.
• Manage a project intake process that ensures team has the information and assets needed to prioritize work, execute strong briefs, allocate resources, and kickoff work.
• Develop workback schedules upon kicking off a project and keep workbacks up-to-date as shifts in schedule occur. Work closely with project teams to track work and ensure each team is able to successfully meet benchmarks and deadlines.
• Own the Monday.com creative workflow process and implemented process automations.
• Implemented a streamlined versioning process that allows for faster agility.
• Coordinated the launch of promotional creative templates across channels to decrease the lead time for projects by 3 days.

Performance Marketing (Contract)

Mainfactor - Remote - (Apr 2023 – June 2023)

• Develop and implement effective paid media and digital advertising campaigns across various platforms to boost sales and enhance ROAS metrics for e-commerce businesses
• Collaborate with clients and internal team members to optimize campaign efficiency and leverage creative resources for ad creative following a thorough analysis and A/B testing
• Research and integrate ad tracking rules, guidelines, and technologies to enhance the company's toolset for effectively delivering, tracking, and optimizing campaigns

Creative Marketing Project Manager (Contract)

Curaleaf - Remote - (Sept 2020 – June 2022)

• Led the creative roll-out of Select Essentials, a new cannabis vape product, in several markets including CA. The process involved hiring a lettering artist and resulted in exceeding initial sales goals.
• Managed the creative for 15 dispensary openings in Florida, resulting in highly successful launches and amplified visibility for the brand. Responsible for developing creative, overseeing branding, and managing the production of marketing materials.
• Reviewed work with compliance teams to ensure creative meets the standards set by each state for both recreational/medical markets resulting in 0 compliance issues.
• Oversaw the production of Canva templates for the completion of creative for weekly Leafly, MMS, and Email promotions.
• Planned and launched creative for national product rollouts including go-to-market strategies.
• Cultivate the Leader in You Development Program Certification: 2021

Digital Project Manager; Multi-Market

Entercom (Audacy) - Philadelphia, PA - (Feb 2020 – Sept 2020)

• Managed digital projects (Banner Ads, Social, SEO, SEM) for several campaigns and markets tracking timelines/due dates for campaign deliverables, launches and/or revisions.
• Built a process to track digital campaign timelines to drive efficiencies in communication and process workflows that boosted performance.
• Supported digital accounts for Gainesville/Providence/Springfield working with sales teams and digital clients to support their needs and communicate across teams during a critical time of the COVID-19 Pandemic.
• Reviewed and verified digital orders for accuracy and available inventory
• Assisted with ongoing and month-end campaign/order reconciliation to verify delivery against monthly billing amount.
• Monitored performance marketing campaigns to ensure all campaigns hit the agreed-upon goals during their flights with 0 make-goods.