The idea

• Executed and optimized digitally integrated marketing campaigns including Web/Mobile/Geo/Social/Programmatic/OOH in coordination with media vendors across verticals from political campaigns to record label clients.
• Be Expo is a community-supported event presented by Radio One Philadelphia.

The process

https://youtu.be/CbWS5ouDit4

• Supervised the sponsorship program for pop-up activations/events including Radio One Philly’s Be Expo Community Event
• Served as project manager for event sponsors, handling both pre-event and on-site logistics.

The result

• The free event was a resounding success, drawing enthusiastic community participation.

• Drove a 50% increase in community growth and 35% boost in audience engagement as shown in the post-event survey.

• Sponsorship Deck:

https://drive.google.com/file/d/1TqPHqnVTqszlsuXfcR59pySsVoWjkjB8/view