The idea

• Smokiez entered NJ in January 2025. I was hired as the Field Marketing Manager to build relationships and grow the brand in the state.
• Smokiez Handcrafted Edibles is produced using a delicious family recipe. It is Gluten-free, made with Pectin, which makes it Vegan, and infused with consistent high-quality cannabis for a great, elevated-tasting candy.
• Industry: Medical & Adult-Use Cannabis/Wellness Edibles CPG

The process

• Spearhead brand activation and education initiatives at vendor days and local events across NJ, directly engaging with potential customers to build brand awareness and educate them on Smokiez's product line including the Spinello brand.
• Cultivate strong relationships with budtenders and dispensary staff through regular engagement, providing product knowledge, merchandising support, and gathering valuable market feedback to inform brand strategy.
• Manage visual merchandising, in-store buildouts, and displays across retail locations to enhance product visibility and ensure a consistent brand presence, contributing to improved store performance.
• Established vendor relationships for print production, along with budget management for promotional items.
• Implement promotions and budtender incentive programs including on Spark.
• Oversee **Smokiez NJ Media Kit** and creative assets including Canva templates, facilitating cohesive brand representation across all marketing channels.

The result

• Created a process to manage and track all field marketing projects within systems, including Hubspot and Leaflink.
• Grow Smokiez and Spinello brands and customer base in the newly entered New Jersey market.
• Driving consistent sales increases across a territory of over a dozen dispensaries by building strong relationships, delivering comprehensive budtender training, and orchestrating monthly to bi-monthly brand activations with effective promotions.