The idea

• Executed and optimized digitally integrated marketing campaigns including Web/Mobile Apps/Geo-fencing/Social/Programmatic/OOH in coordination with media vendors across verticals from political campaigns to record label clients.

The process

• Significantly improved campaign results by fostering collaboration among sales, media, and creative teams, and implementing data-driven A/B testing.
• Launched digital sales campaigns and trained a 12-person account team to sell new digital products with knowledge of current paid media trends/opportunities.

The result

• Expanded profit margins by 20% due to creating paid social campaigns in-house.
• WRNB Projects
• Boom 103.9 Projects

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