The idea
- Cultivated an annual paid media budget of ~$500k to consistently execute and optimize campaigns for artists, labels, promoters, and brands to exceed KPIs.
- Provided paid media services to Disco Donnie Presents, a client of Fame House (Universal Music Group), for their their debut of Ubbi Dubbi EDM Music Festival in 2019.
The process
https://www.youtube.com/watch?v=DM7BXZbnSWY
Ubbi Dubbi Festival Drops Massive Phase 2 Artist Lineup
- My team and I created the distinctive Ubbi and Dubbi characters as part of the overall festival branding.
- Oversaw the planning and purchasing of a multi-platform paid media approach on Facebook/Instagram, Twitter, Snapchat, Google SEM, and EDM.com.
The result
"Disco Donnie" Estopinal Talks Ubbi Dubbi and DDP's 25-Year Anniversary [Interview]
- Successfully sold out the inaugural EDM festival with over 40,000 attendees, generating a 12x return on ad spend across Facebook/Instagram, Twitter, Snapchat, and Google Search.
- Sustained a cost per acquisition (CPA) below 9% while optimizing & executing over 100 Facebook/IG Conversion Ad campaigns monthly for LiveStyle/Disco Donnie Presents' tours and festivals.
MusicAlly Sandbox Award 2019: Best Marketing Campaign
https://musically.com/wp-content/uploads/2019/12/sandbox242eoy-4629267.pdf