The idea


- Returned to a former employer's startup creator agency as a short-term consultant to drive campaign improvements.
- Quickly onboarded with Mainfactor to optimize campaign efficiency by fostering collaboration and leveraging creative resources for A/B testing.
The process
- Notable client DJ Jazzy Jeff launched a virtual music production course.
- Increased course enrollment through targeted advertising on Facebook, Instagram, and Google.
The result
- Delivered a 50% reduction in ad costs across Facebook, Instagram, and Google in less than two weeks by optimizing paid media campaign to target national audiences of high-value customers.
Other Clients Included:
- DJ Jazzy Jeff
- Yo Yo Ma
- Yoga with Adrian
- Burdeens Watches