The idea
- PVRP Music is a brand to help electronic music fans engage and discover new concerts, EDM/Hip-Hop/Reggaeton music & artists. Shop men's and women's apparel and band merch for 'the look' at your next event. Proud supporters of MusiCares.
- PVRP Music Marketing Agency is a full-service music agency based in Philadelphia. Offering services for music marketing & promotion, management, and production.
The process
https://www.youtube.com/watch?v=6n7FraN3deA&t=3s
- Own brand/product marketing strategy with a bootstrapped budget.
- Scout and book guest DJs for PVRP Music Live Podcast EDM Mix Show. pvrpmusic.com
- Created PVRP Shop using Shopify: shop.pvrpmusic.com
- Designed and produced DTG merch.
- Write and publish blog posts at blog.pvrpmusic.com
The result
- Establishing PVRP Music as a brand by growing total yearly users by 17X in 4 years.
- Partnered with MusiCares to raise money for their addiction and mental health resources.
- Implemented voter registration on shop.pvrpmusic.com in partnership with Rock the Vote.
- Booked guest DJs including Gawtbass.
- Offering digital marketing packages here.