The idea

• Served as the Creative Project Coordinator responsible for managing the Southeast market's creative projects.

The process

• Significantly improved weekly promo efficiency by implementing new template-based workflow, cutting lead time by 3 days.
• Implemented Monday.com automations and created targeted notifications to create a workflow for the creative process.
• Enhanced agility by optimizing the versioning process.

The result

• Managed the creative production of over 20 promotions a week that was used for various channels including retail, paid media, social, and email marketing.
• Monday.com optimizations resulted in 30% fewer project delays and enhanced overall project success rate by ~40%.
• Strategic creative drove up email and SMS open rates along with revenue. Revenue per unique open $0.88-$1.99.

Credit: Lead Designer - Ben, Production Manager - Brittany

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