The idea

• I was hired as the Creative Project Coordinator to manage the creative workflow for the SE market.

The process

• Oversaw the creative production of templates to streamline the process for the weekly promos and decrease lead time by 3 days.
• Implemented Monday.com automations and created targeted notifications to create a workflow for the creative process.
• Implemented a streamlined versioning process to allow for faster agility.

The result

• Managed the creative production of over 20 promotions a week that was used for various channels including retail, paid media, social, and email marketing.
• Driving up email and SMS open rates along with revenue. Revenue per unique open $0.88-$1.99.

Credit: Lead Designer - Ben, Production Manager - Brittany