The idea

• Led the creative roll-out of Select Essentials, a new vape product, in several markets including CA.

The process

• The process involved scouting and hiring a lettering artist (Kate Pullen), which resulted in exceeding initial sales goals.
• Planned and launched creative for the Select Essentials vape rollout in California.
• Project managed the creative process with the internal studio.
• Worked with the internal stakeholders for approvals on compliance.

The result

https://twitter.com/curaleaffl/status/1534236571498692613?t=NUFaVaeK_MOtFhyF8NcZpw&s=19

• The branding we went with was “Quality is Essential”, “Variety is Essential”, and “Better is Essential”.
• This was packaged up into a tool kit and versioned out for each state. The toolkit included Canva templates for quick edits.
• Released artwork for publication and PR: https://www.cbdtoday.com/curaleaf-holdings-launches-select-essentials-line/