The idea

• Directed the creative roll-out of Select Essentials, a new vape product, in several markets.
• Essentials was created to bring a new economical product to market to increase market share.

The process

• Project managed the planning and launch of creative for the Select Essentials vape product rollout in California.
• The process involved concepting, presenting to leadership, scouting and hiring a lettering artist (Kate Pullen).
• Collaborated with compliance to maintain 100% adherence to state regulations for retail/wholesale marketing for both adult-use and medical cannabis markets across a 4-person creative team.

The result

https://twitter.com/curaleaffl/status/1534236571498692613?t=NUFaVaeK_MOtFhyF8NcZpw&s=19

• The brand identity was built on the powerful pillars of "Quality is Essential," "Variety is Essential," and "Better is Essential.”
• Strengthened brand identity through management of digital assets, streamlined project timelines, and development of Canva toolkits for Leafly, MMS, and email promotions.
• Exceeded initial sales goals by ~10%.